The "social use of communication technology" is a distinct and distinct field of knowledge, with a theoretical and methodological dimension that focuses primarily on characterizing the relationship between the "human" user and the new communication tool, a concept that corresponds to the concept of "exposure" to traditional media. Research on this phenomenon is usually concerned with conceptual analysis by defining the characteristics, characteristics and general and specific characteristics of this concept, and trying to extract the social and cultural meaning of the technical data, as well as the development of general frameworks for the research trends in them. The goal, which this paper seeks to detail and statement.